SEO & Content Account Based Marketing Sales Enablement AI Automation CRM Optimization
SEO & Content Account Based Marketing Sales Enablement AI Automation CRM Optimization

Building systems that
generate revenue.

Whether it's growing organic visibility, enabling sales, or simplifying repetitive marketing work, these projects show how different business challenges were approached and executed.

What I Work On

I enjoy working across the customer journey rather than staying in a single channel. Some projects lean more towards inbound, others towards outbound, but they're all connected by the same objective: helping the right people discover, understand and buy.

Inbound &
Acquisition

  • SEO & Content Strategy Building search-first content systems around buyer intent, information architecture and long-term organic growth.
  • AI-Assisted Content Using AI to accelerate research, drafting and iteration while keeping strategy, accuracy and editorial judgement firmly human.
  • Website & Lead Capture Designing landing pages, lead journeys and CRM touchpoints that turn interest into qualified conversations.

Outbound &
Enablement

  • Account-Based Outreach Researching accounts, identifying buying signals and building personalised outbound campaigns for high-value prospects.
  • Campaign Execution Running coordinated campaigns across email, LinkedIn, paid media and partner channels with a consistent message throughout.
  • Sales Enablement Creating the messaging, decks, one-pagers and supporting content that help technical teams communicate with confidence.

Track Record

A timeline of the companies I've helped scale and the impact delivered.

Built and scaled the company's organic search presence through technical SEO, content strategy, information architecture and ongoing performance optimisation.
Planned and executed go-to-market initiatives for cloud, AI and data services by aligning positioning, campaigns and partner marketing efforts.
Executed integrated inbound and outbound campaigns across search, email, social and events to generate awareness, engagement and qualified opportunities.
Researched target accounts, built personalised outreach campaigns and supported enterprise pipeline progression through strategic account engagement.
Created the messaging, presentations, one-pagers and technical collateral that helped sales teams communicate complex solutions with clarity.
Managed the company website, developed landing pages and improved lead capture journeys to support marketing and sales objectives.
Managed HubSpot CRM, campaign reporting and marketing workflows to ensure reliable lead management and measurable campaign performance.
Designed AI-assisted workflows that streamlined research, content production and repetitive marketing tasks while improving consistency across deliverables.
Analyzed and scored inbound B2B prospects across digital marketplaces. Conducted deep-dive research into prospect behavior to ensure sales teams prioritised high-intent opportunities effectively.
Systematically analyzed pipeline progression to identify product limitations and friction points that impacted prospect drop-offs across the buyer journey.
Supported digital content initiatives and optimized website content architecture to improve product visibility and engagement across target manufacturing sectors.

Education trail

The path behind the work

A quick view of the places that shaped how I think, learn, and build.

Schooling

SLR Rotary Vidyalaya, Rajapalayam

The foundation for discipline, curiosity, and consistent learning.

Undergraduate

Kalasalingam Academy of Research and Education, Krishnankoil

B.Sc. Computer Science, where the technical lens began to sharpen.

Postgraduate

Sri Krishna College of Engineering and Technology

MBA in Marketing, where strategy, positioning, and business thinking came together.

Get in touch

"I'm Jose Mourinho."

The Coach